Kilkenny Tourism is the body that represents all facets of County Kilkenny’s tourism sector including – but not limited to – accommodation, attractions, restaurants, activity providers, craftspeople, festivals, vintners, shopping and more. The purpose of Kilkenny Tourism is to develop and implement policies and initiatives that enhance the visitor experience to our county and promote the county as a world-class tourism destination.
Kilkenny Tourism works to deliver an unrivalled range of services and benefits to all of our members, all aimed at boosting your business. Our primary goal is marketing and promoting Kilkenny as a destination to visitors. As a county, we have a unique and unparalleled offering. Promoting your business and increasing people’s awareness about what your business has to offer is important for us. Kilkenny Tourism provides a range of opportunities to our members to market and promote what it is that makes your business unique.
Each area has a sector representative that sits on the Kilkenny Tourism committee which hold regular meetings to discuss plans for the county’s development and act as a voice for their sector to provide feedback and recommendations. Kilkenny Tourism currently has 170 members across the county.
Visit Kilkenny is the county’s destination brand and our connection to consumers, media and businesses. The consumer touch points include the Visit Kilkenny website, social media channels, newsletters, traditional and digital media, events and influencer marketing.
Benefits for members of Kilkenny Tourism
- Dedicated member listing on the Visit Kilkenny website & inclusion in online directories
- Free listing on Outdoor Kilkenny for eligible businesses/groups (i.e. those with an outdoor active element)
- Exclusive access to members website with resources, industry news, events & more
- Inclusion in Visit Kilkenny marketing materials (e.g. seasonal campaigns, web blogs, visitor guides, social media content, press releases, newsletters)
- Inclusion in Visit Kilkenny PR activity (e.g. journalist requests, hosted visits, radio campaigns, print/digital articles, giveaways)
- Opportunities to represent Kilkenny Tourism at events & trade shows such as Bloom & Holiday World
- Regular updates on Kilkenny Tourism news & access to bi-monthly PR & marketing reports
- Exposure to Visit Kilkenny’s audiences across social media, website & newsletters
- Access to professional training, marketing skills, webinars, advice on financial supports and more to help promote your business and grow your network.
Getting involved as a member
- Send images & videos of your business to be used in promotional materials
- Submit prizes to the Visit Kilkenny prize bank for giveaways through national media, social media, etc.
- List your event on the Visit Kilkenny event guide – consistently one of the top viewed pages on the website
- Tell us your news! Let us know if you have won awards, gained certifications, new sustainability initiatives, etc.
- Engage with Visit Kilkenny on social media and use the hashtag #VisitKilkenny
- Attend events and trade shows as part of Visit Kilkenny to represent the destination as well as your business
- Provide feedback to your sector representative to assist Kilkenny Tourism to make decisions on what is best for its members
- Work together with other members to promote County Kilkenny as a top visitor destination
Contact
Enquire about becoming a member today.
Miriam McGrath
Tourism Department, Kilkenny County Council
info@kilkennytourism.ie / Miriam.McGrath@kilkennycoco.ie
